Policy to activate cultural change to amplify policy

If you were driving down the road in Sweden at 04:50 on September 3, 1967, Swedish government required to stop. You then had move from left right side of road, and 05:00 could continue your way. Although invested heavily preparing for this pivotal 10 minutes, transition created some inevitable confusion (1). Nonetheless, a new equilibrium was fast. Traffic accidents insurance claims declined immediately after change, presumably because extra caution behind wheel, but they soon returned normal (2). With one-time initiative, Swedes tipped right, where have remained ever since. The rest us gained compelling metaphor, arguably too compelling, how social tipping can support society-wide changes consistent with policy goals. I say “arguably compelling” choosing is special problem maximally suited rapid change. question is, When does potential extend other coordination problems that are similar ways different others? More broadly, we predict even control settings typical precisely more complex than or road? Andreoni et al. (3) examine exactly these questions theoretical experimental approach. Apart basic scientific interest, relevant across an impressive array domains norms, applied cultural evolution, appear as related mechanisms behavior change (4, 5). Example range equality, justice, health (6, 7) resource conservation (8, 9) climate (10). Choosing … [?][1]1Email: charles.efferson{at}unil.ch. [1]: #xref-corresp-1-1